In this post excerpted from our guide on Attending an International Book Fair, Catherine Mitchell provides expert advice on how to ship your materials internationally and set up for a book fair.
Category: Market Guides
It is never too early to start thinking about, and eventually planning, your international book fair debut. Experienced publishers will have begun planning for the Frankfurt Book Fair the year before, considering the sales possibilities for all their books and targeting potential buyers.
However you arrive at the important decision to attend your first international fair, the earlier the decision is made, the better the likelihood of success. Stepping onto the international stage should be part of a long-term plan, a decision made months in advance. According to Catherine Mitchell, this cannot be emphasized enough. It is far better to await the following year’s iteration of a fair than to decide too late and think it will all come together. Sign up for information relating to book fairs and read as much as possible.
Once you have selected the appropriate titles, there are numerous catalogue options to consider that will help promote and market your books ahead of the fair. Your choice will likely depend on multiple factors: time and resources, budgets, your international network, and the degree of exposure you are looking for. Catherine Mitchell provides a few suggestions for catalogues you might consider to promote your titles before, during, and after the fair.
Before attending any book fair, it is important to have a solid list of titles on which you will focus your sales efforts. Knowing which books will sell is the never-ending question across every branch of publishing. Catherine Mitchell shares some best practices for building your list of titles to pitch at international book fairs.
Whether you are a seasoned publisher or just starting out with the idea of expanding your market outside of Canada, the international markets can be tantalizing and a bit overwhelming. Over the next few weeks we’ll be sharing some excerpts from our market guide Attending an International Book Fair: A Guide for First-Time Participants by industry expert and rights agent, Catherine Mitchell. This week, we review Mitchell’s insights on the value of attending international book fairs, as well as some tips on how to choose the right fair.
Although it’s always a good idea to visit new markets in-person when you’re thinking of exporting books or selling rights, it’s not always feasible. There are ways of reaching Mexican readers through marketing efforts which can be carried out without a physical presence in the market. To wrap-up our blog series on the Mexican book market, here are some ideas shared from our market guide Selling Canadian Books in Mexico.
Negotiating translation rights contracts in a new territory can present challenges. Publishers will have their own customs and terms which may be different from other territories. Javier Celaya and René López-Villamar are two publishing experts who we asked to provide some advice on general license terms in the Mexican book market.