Category: Market Guides

Ebook Distribution and Print-on-Demand in the Mexican Book Market

By: Gabrielle Etcheverry

Mexico is a growing export market for Canadian publishers, but the local ebook market hasn’t yet reached the maturity of its Canadian and American neighbours. To weigh-in with advice on ebook distribution and print-on-demand in Mexico, here are some thoughts from our report Selling Canada Books in Mexico.

03/07/2017 | Digital, Distribution, Export, Market Guides

Choosing a Mexican Distributor: A Step-by-Step Guide

By: Gabrielle Etcheverry

Finding a good distributor can be a life saver when it comes to establishing a presence in export markets. Here is some advice from publishing experts Javier Celaya and René López-Villamar on choosing the right Mexican distributor from Selling Canadian Books in Mexico. To establish a relationship with a Mexican distribution company, a publisher should begin by visiting Mexico City to set up meetings in person. If this is not possible, a face-to-face meeting at one of the international book fairs is a good alternative.

02/13/2017 | Distribution, Export, Market Guides

The Role of E-Readers, Tablets, and Smartphones in Mexico

By: Gabrielle Etcheverry

Digital technologies are far-reaching, but each country has their own pace and preferences when it comes to adopting new methods of reading and consuming content. Mexico is no exception, and today we’re taking a closer look at the role of new technologies when it comes to books in this market. The prevalence and popularity of e-readers in Mexico is extremely low. Sony began marketing its first models in 2009, but they were quickly withdrawn from the market because of a low consumer acceptance rate.

02/08/2017 | Digital, Export, Market Guides

Mexican Demographics and Reading Habits

By: Gabrielle Etcheverry

Understanding readers is one of the most important parts of the publishing business. Doing audience research can be a daunting prospect, becoming even more tricky when we begin turning our heads to audiences in export markets. For those publishers who are looking to reach readers in Mexico, we are here to help! Javier Celaya and René López-Villamar provide some much needed insight on Mexican demographics and reading habits in this selection from Selling Canadian Books in Mexico.

01/31/2017 | Export, Market Guides

Overview of the Mexican Book Market

By: Gabrielle Etcheverry

Today we kick off our blog series on the Mexican market. in 2016 we published a new market guide Selling Canadian Books in Mexico, written by Javier Celaya of and René López-Villamar of For the next few weeks we’ll be featuring excerpts from the report and sharing expert advice on the Mexican book market. Let’s begin with an overview of the current publishing climate.

01/24/2017 | Export, Market Guides, Marketing, Rights

Selling Rights in China

By: Gabrielle Etcheverry

We’re wrapping up our blog series on the Chinese book market with some advice on selling translation rights in China. Rights sales are a great way of reaching new audiences for your books, whether they be new bestsellers or backlist titles. There’s a reader out there for every book! Robert E. Baensch and Xiaojuan Jiang share their insights on what you need to know to make the most of this opportunity.

01/05/2017 | Export, Market Guides, Rights

Role of Beijing International Book Fair and Other Book Fairs in China

By: Gabrielle Etcheverry

Regularly attending book fairs is one of the best ways to jump start your business in any international market. Face-to-face meetings with editors, distributors, sales reps, or rights directors can set you miles ahead of the competition, and helps create lasting business relationships. For the fifth installment in our blog series on the Chinese book market, we’re sharing information about the role of the Beijing International Book Fair and other international book events in China which provide an excellent opportunity for networking and establishing business contacts.

12/21/2016 | Book Fairs, Export, Market Guides, Rights

Exporting Books to China

By: Gabrielle Etcheverry

Familiarizing yourself with the Chinese book market is a key part of reaching readers, but how do you actually go about getting your books into the market? Robert E. Baensch and Xiaojuan Jiang share insights from their report Selling Canadian Books and Translation Rights in China on how to navigate the logistics of getting your books into the country.

12/06/2016 | Export, Market Guides