More recaps of the sessions we attended at Digital Book World. A conversation on how to work effectively with the media and insights into the future of audiobooks. How to Work More Effectively with the Media The room was packed for the panel of book reporters and reviewers, radio and television producers, and bookers from some of the top U.S. national outlets. As discussed in our previous blog post about DBW 2017, there are many new ways to market books. Despite what some may think, the strongholds of traditional media still have clout.
In January we attended Digital Book World in New York City. Taking a new direction this year, the programming for DBW 2017 was divided into four tracks conceptualized to deliver something for everyone in the industry. These were: Editorial Acquisitions and Development, Production and Distribution, Marketing and Sales, and Data Analysis and Reporting. Our industry is constantly evolving and publishers and staff across all levels are challenged daily with the evolving needs of our customer base.
Today we kick off our blog series on the Mexican market. in 2016 we published a new market guide Selling Canadian Books in Mexico, written by Javier Celaya of Dosdoce.com and René López-Villamar of LibrosMexico.mx. For the next few weeks we’ll be featuring excerpts from the report and sharing expert advice on the Mexican book market. Let’s begin with an overview of the current publishing climate.
We’re wrapping up our blog series on the Chinese book market with some advice on selling translation rights in China. Rights sales are a great way of reaching new audiences for your books, whether they be new bestsellers or backlist titles. There’s a reader out there for every book! Robert E. Baensch and Xiaojuan Jiang share their insights on what you need to know to make the most of this opportunity.
Regularly attending book fairs is one of the best ways to jump start your business in any international market. Face-to-face meetings with editors, distributors, sales reps, or rights directors can set you miles ahead of the competition, and helps create lasting business relationships. For the fifth installment in our blog series on the Chinese book market, we’re sharing information about the role of the Beijing International Book Fair and other international book events in China which provide an excellent opportunity for networking and establishing business contacts.
China has the largest population in the world and is growing at a rate of 0.45% annually. With 574.2 million users, it also boasts the largest audience of mobile phone users in the world. It has been an important publishing market for many years, but in 2015 it ranked as the world’s second market in publishing, preceded only by the US. It’s important for Canadian publishers to stay up-to-date about the evolving nature of the Chinese book market, and we’re here to help! Over the next few weeks we’ll be sharing excerpts from our newly updated market guide Selling Canadian Books and Translation Rights in China written by publishing experts Robert E. Baensch and Xiaojuan Jiang. Let’s kick things off with a brief introduction to the market.
In our CanLit on the Move series, Livres Canada Books interviews Canadian publishers about their foreign marketing activities and the role of Canadian books in the international marketplace. For this installment, we’ve caught up with Arnaud Foulon from Groupe HMH who talks about the need for support systems to help Canadian publishers break into international markets.
Here are some of our favourite reads from the past week. Enjoy!
- The Top 10 Rights Hacks
- La collaboration culturelle entre France et Allemagne au cœur de “Francfort en français”
- ‘The Markets’ at Frankfurt: Reach and Responsibility
- Acheter un livre numérique : les 5 points qui vont convaincre le lecteur
- Ivan Slatkine : comme la Suisse, “nous tenons à notre indépendance, même relative”
- It’s Time for Publishers to Think Outside the Market