Category: Market Guides

Mass Merchandisers and Non-Traditional Accounts in the United States Alternative and Additional Markets

By: Gabrielle Etcheverry

Recently, we have been exploring mass merchandisers and non-traditional accounts in the United States through excerpts of our market guide, Selling to Mass Merchandisers and Non-Traditional Accounts in the United States: A Guide for Canadian Publishers (2018) by expert Michael Johnson. In our final post on this guide, expert author Michael Johnson provides tips on other potential sales channels for Canadian books in the US.

07/04/2019 | Export, Market Guides

Mass Merchandisers and Non-Traditional Accounts in the United States: The Players

By: Gabrielle Etcheverry

In today’s excerpt of our 2018 market guide, Selling to Mass Merchandisers and Non-Traditional Accounts in the United States: A Guide for Canadian Publishers written by expert Michael Johnson, we list some of the largest mass merchandise booksellers in the US and provide tips on how to access these potentially lucrative shelves.

06/20/2019 | Export, Market Guides

Mass Merchandisers and Non-Traditional Accounts in the United States – The Business of Doing Business

By: Gabrielle Etcheverry

Are you a Canadian publisher looking for information on new export markets? Today we continue our series of blog posts on working with mass merchandisers and non-traditional accounts in the US. Excerpted from our market guide Selling to Mass Merchandisers and Non-Traditional Accounts in the United States: A Guide for Canadian Publishers (2018) by expert Michael Johnson, today’s post shares some background on what to expect when entering this market.

06/13/2019 | Export, Market Guides

Mass Merchandisers and Non-Traditional Accounts in the United States – Transformations and Opportunities

By: Gabrielle Etcheverry

Just about every aspect of publishing, bookselling, technology, and retail has changed dramatically over the last decade. The way books are written, laid out, formatted, printed (including ebooks), distributed, and sold have all been subject to enormous technological and commercial change. In today’s post, we provide an excerpt from our updated market guide, Selling to Mass Merchandisers and Non-Traditional Accounts in the United States: A Guide for Canadian Publishers (2018), in which market expert Michael Johnson outlines some of the major changes in the US book market in the last 10 years, covers some new opportunities for publishers in the current market, and the role of mass merchandisers and non-traditional accounts.

05/29/2019 | Export, Market Guides

Mass Merchandisers and Non-Traditional Accounts in the United States – Overview of Diverse Sales Channels

By: Gabrielle Etcheverry

Canada’s largest trading partner, the United States, has the third largest global population after China and India and is still the world’s largest economy. With our shared geographical border, history, and culture, the US is one of the most important markets for the export of English Canadian books, as well as a significant market for the export of French-language books. In today’s post, we give an overview of the numerous sales channels in the US publishing market, with an emphasis on mass merchandisers and non-traditional accounts.

05/22/2019 | Export, Market Guides

Overview of the Australian Book Market – Sales Channels

By: Gabrielle Etcheverry

Recently, we have been exploring the Australian book market through excerpts of our Selling Canadian Books in Australia market guide. In our final post on this guide, expert author Michael Webster outlines this market’s potential sales channels for imported books.

02/13/2019 | Export, Market Guides

Overview of the Australian Book Market – Formats and Devices

By: Gabrielle Etcheverry

Are you a Canadian publisher looking for information on new export markets? Today we continue our series of blog posts on the Australian book market. Excerpted from our market guide Selling Canadian Books in Australian by Michael Webster, today’s post shares some background on digital and audio formats and preferred reading and listening devices in the Australian book market.

02/07/2019 | Digital, Export, Market Guides

Doing Business in Australia

By: Gabrielle Etcheverry

Canadian and Australian publishers have a reputation for being active at international book fairs. Building relationships with Australian publishers at international book fairs, working through a Canadian agent, and/or visiting Australia to meet local agents, publishers, distributors and/or attend conferences and writers’ festivals are still considered the best ways for Canadian publishers to meet their Australian counterparts and get a sense of the similarities and differences between the two markets and the commercial opportunities open to both.

01/30/2019 | Export, Market Guides, Rights