Category: Marketing

The Markets Conference at the 2017 Frankfurt Book Fair (Part 1)

By: Gabrielle Etcheverry

How are international book markets being changed by the rapid pace of globalization? This was the central question linking presentations at last month’s The Markets conference at the Frankfurt Book Fair. Developed in partnership with Publishing Perspectives, and taking place on the eve of the publishing industry’s largest trade event, this year’s conference theme continued to focus on the globalized nature of 21st century publishing and highlighted the industry’s current accelerated rate of change.

11/30/2017 | Book Fairs, Digital, Events, Export, Marketing, News, Rights

Books and Beer

By: Kristina Brazeau

For its 50th anniversary, House of Anansi set out to obtain new readers by teaming up with Henderson Brewery Co. and pairing books with beer. The person behind the idea, Neil Wadhwa, Marketing and Communications Assistant for House of Anansi, talks to us about the outcome of this initiative.

10/24/2017 | Digital, Interview, Marketing

Chez l’Éditeur – Literary Café in the spotlight

By: Kristina Brazeau

The inviting window of the literary café Chez L’Éditeur encourages passersby to stop in. Its bright, modern interior and shelves laden with books – available for customers to read on site – make it a unique spot to linger.

09/19/2017 | Interview, Marketing, News

How Canadian Publishers Can Reach Mexican Readers

By: Gabrielle Etcheverry

Although it’s always a good idea to visit new markets in-person when you’re thinking of exporting books or selling rights, it’s not always feasible. There are ways of reaching Mexican readers through marketing efforts which can be carried out without a physical presence in the market. To wrap-up our blog series on the Mexican book market, here are some ideas shared from our market guide Selling Canadian Books in Mexico.

04/04/2017 | Export, Market Guides, Marketing

Digital Book World 2017: Part 2

By: Gabrielle Etcheverry

More recaps of the sessions we attended at Digital Book World. A conversation on how to work effectively with the media and insights into the future of audiobooks. How to Work More Effectively with the Media The room was packed for the panel of book reporters and reviewers, radio and television producers, and bookers from some of the top U.S. national outlets. As discussed in our previous blog post about DBW 2017, there are many new ways to market books. Despite what some may think, the strongholds of traditional media still have clout.

03/02/2017 | Digital, Events, Export, Marketing, News, Rights

Digital Book World 2017

By: Gabrielle Etcheverry

In January we attended Digital Book World in New York City. Taking a new direction this year, the programming for DBW 2017 was divided into four tracks conceptualized to deliver something for everyone in the industry. These were: Editorial Acquisitions and Development, Production and Distribution, Marketing and Sales, and Data Analysis and Reporting. Our industry is constantly evolving and publishers and staff across all levels are challenged daily with the evolving needs of our customer base.

02/28/2017 | Digital, Events, Export, Marketing, Rights

Overview of the Mexican Book Market

By: Gabrielle Etcheverry

Today we kick off our blog series on the Mexican market. in 2016 we published a new market guide Selling Canadian Books in Mexico, written by Javier Celaya of Dosdoce.com and René López-Villamar of LibrosMexico.mx. For the next few weeks we’ll be featuring excerpts from the report and sharing expert advice on the Mexican book market. Let’s begin with an overview of the current publishing climate.

01/24/2017 | Export, Market Guides, Marketing, Rights

Information on Territorial Rights Sales

By: Gabrielle Etcheverry

Rights can be a valuable source of income for exporting publishers. They’re also a great way to reach new audiences around the world. Here is some information and advice on territorial rights sales from our market guide Exporting Academic and Scholarly Books: A Guide for Canadian English-Language Publishers.

10/05/2016 | Export, Marketing, Rights