Global Digital Book Marketing (2016)
Book publishers are operating in a world that is increasingly digital, technical, and global—a world that is each day more interconnected. This reality introduces a host of new opportunities for publishers to reach new readers in markets around the world. It also introduces a host of new challenges, requiring publishers to understand and market directly to consumers in ways they have never needed to before.
In 2015, Livres Canada Books published Using Audience-Centric Digital Marketing to Drive Global Book Sales, a report written by the Logical Marketing Agency that introduced digital marketing as a repeatable process and identified the core tools necessary to optimize and maximize author and book properties for global discovery across the Web.
Global Digital Book Marketing: Advanced Strategies and Tactics for Building International Book Campaigns takes that foundation to the next level. Building on the research and techniques demonstrated in the prior report, it will help Canadian book publishers develop a deeper and more sophisticated understanding of global digital marketing today. It takes an in-depth look at the strategies, tactics, and tools Canadian book publishers need to stay ahead of the curve across key areas of digital marketing, including the following.
- Audience Research and Segmentation
- Social Media Marketing
- Inbound Marketing and Website Development
- Retail Channel Optimization
Finally, the report maps these core digital marketing best practices back to traditional book marketing to help publishers of all sizes apply global audience insight to marketing, publicity, and sales activities across the house.
About the Authors
The Logical Marketing Agency is a data-driven marketing agency focused on audience-centric book, author, and brand marketing. Combining a broad and deep understanding of the book publishing business with an extensive toolset and expertise in technical marketing, LMA provides clients with data, market research, analysis, and actionable insights to inform and guide all of their marketing efforts. Logical Marketing has worked with major trade, academic, professional, and educational publishing houses, as well as many smaller and niche publishers, booksellers, authors, and literary agents in the United States, United Kingdom, Canada, and around the world.