Case Studies on Marketing Books in the United States (2003)

978-0-9733862-9-5 (PDF)

Presents five case studies to inspire you with creative and practical ideas to successfully market your books. There are case studies for publishers who were able to place their books on the bestseller list and those who created word-of-mouth campaigns that led to impressive sales with profitable results, all supported with detailed marketing plans.

56 pages

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