Distribution and Sales in the US: A Guide for Canadian Publishers Part 3 (2014)
Distribution and Sales in the US: Part 3 Key Conferences and Strategies for Success is focused on key conferences in the United States and strategies for success. The guide provides an overview of the major publishing and library conferences in the United States as well as an overview of the most important publishing associations. The report is focused on the events, the markets they support and how a Canadian publisher can make the most out of the time and investment required to attend these events. This guide includes information on:
- Key conferences
- Planning for conferences and book fairs
- Key recommendations for sales and distribution in the US
- Strategies for success in the US market include: digital, POD, title metadata, and channel management
About the Author
Michael Johnson, Full Potential Associates has been in the book distribution business for almost 30 years. Fifteen of those years were at Follett Corporation, where he had a variety of jobs across several divisions, including running Follett Digital Resources. Michael also has a long history in the creation and distribution of digital content, both ebooks and e-textbooks. Michael’s first ebook delivery platform was deployed in 2001 and is still in use today. In 2008, Michael founded the strategic consulting firm Full Potential Associates, and has focused his work on the blend of publishing/technology/education. Michael spent six years on the Board of Directors for the Association of Educational Publishers. His consulting puts him in an excellent position to keep tabs on all aspects of the publishing and sales ecosystem.