Scouting Mission to São Paulo, Brazil (2010)
With a population of 190 million, Brazil is the 8th largest economy in the world, and growing quickly. Sustained economic growth combined with solid institutions, a democratic government, and a growing consumer market, make the country a stable environment for international business.
The objective of Livres Canada Books in organizing the scouting mission to São Paulo was to report on Brazil as a potential market for Canadian publishers in terms of rights sales and distribution. In view of the increasing interest in this country, and taking into account that the Bienal Book Fair is held in São Paulo this year, 2010 presented an excellent opportunity for the Association and the Canadian publishing industry to seek trusted intelligence in this market. The Livres Canada Books delegation consisted of three Canadian publishers with an active interest in or dealings with the Brazilian market the Livres Canada Books Programs Manager, and Brazilian interpreter and publishing consultant, Dênya Rabêlo Castro.