Scouting Mission to South Korea (2013)
Korea is generally considered to be a difficult market in which to do business, where local expertise is essential. Although the country and its ways of business are changing, it is still a culture in which relationships are considered important.
What promise does this market of 49 million people hold for Canadian publishers?
Livres Canada Books organized a scouting mission to determine the Korean market’s potential in terms of rights sales and distribution for Canadian publishers. A delegation of three publishers together with the executive director of Livres Canada Books traveled to Seoul from June 17 to 21, 2013, where it met with key stakeholders – associations, publishers, agents, booksellers – and collected reliable information on this market. The mission’s report looks at the publishing industry in general and focuses specifically on trade, scholarly and children’s publishing.