Selling Canadian Books in the UK (2012)
This new edition of Selling Canadian Books in the UK delivers straightforward, practical information to help Canadian publishers learn more about this accessible but competitive market where reading is highly valued and books continue to garner huge amounts of media interest. From examining book purchasing patterns to the growing e-book market, this guide outlines opportunities for Canadian publishers. Essential reading for anyone wanting to explore the UK market.
Includes up-to-the-minute information on the state of the UK market, the potential for Canadian books in the UK, the practicalities of entering the UK market, distribution channels and marketing strategies, and extensive listings for
- Sales and marketing organizations
- Trade associations and organizations
- Trade press
- Bibliographic agencies
- National newspapers
- UK book trade events
About the author
Peter Kilborn has been Executive Director of Book Industry Communication, the UK book trade’s supply chain and standards organization, a production director and general manager with a number of well-known London publishing houses, a director of the Publishers Association, and a writer and consultant specializing in the supply chain and business improvement. He acted as an adviser to the Department of Canadian Heritage on its supply chain initiative and has undertaken a number of writing and research projects for Livres Canada Books.