Trade Mission to Germany (2018)
Livres Canada Books and Canada FBM2020 undertook a trade mission to Germany in 2018 in order to evaluate this market’s potential for Canadian publishers ahead of Canada’s role as the Guest of Honour at the 2020 Frankfurt Book Fair. The delegation consisted of 23 Canadian book publishers, two agencies, representatives of the industry who are active in the German market. Delegates met with selected German publishers and potential partners in order to extend their overview of this market.
This report summarizes comments from members of the delegation and provides tips for Canadian publishers wishing to enter this market, key insights, and information on German book publishing, as well as examples of the kinds of business connections made and strengthened during the mission.