Trade Mission to Shanghai, China (2017)
Livres Canada Books undertook a trade mission to Shanghai, China, in order to evaluate this market’s potential for Canadian publishers.
The delegation consisted of nine Canadian children’s book publishers representative of the industry and active in the Chinese market. Delegates met with selected Chinese publishers and potential partners in order to extend their overview of this market.
This report, written by the delegation of publishers who visited Shanghai in November 2017, focuses primarily on Children’s publishing.