Export Exchange 2016

Export Exchange is an incubator for inspiration, a platform for the exchange of ideas between Canadian publishers and other creative content industries.

In January 2016, Export Exchange took a global view of the sector by focusing on innovative approaches to the export of Canadian books, Canadian publishing brands, and Canadian authors.

The full day bilingual event invited both English- and French-language publishers to consider unconventional perspectives on the opportunities and challenges of rights and global book sales. It presented a forum for discussion with Canadian and global business leaders in other cultural industries to explore the many ways that Canadian publishers can go beyond traditional practices and work together to promote Canadian written culture abroad.

Six speakers stemming from various cultural and creative industries challenged the boundaries of traditional industry conference models and infused the day with new and unconventional ideas.

Watch video recordings of the conference sessions

Aymar Azaizia

UBISOFT

Aymar Azaizia is a genuine geek who is passionate about pop culture. He studied Marketing and Management before joining a consulting firm in France. There, he developed an expertise in the sector he is most passionate about, the entertainment industry, and advised companies working across the comic, video game, and mobile technology sectors. In 2008 Aymar joined Ubisoft’s Montréal office to market the launch of the Far Cry 2 video game. He subsequently joined the marketing team for Assassin’s Creed II and has continued to work on all subsequent games produced by the franchise to-date. He is currently the Head of Content for the Assassin’s Creed brand, a position that he has held for the last three years. He supervises all narrative aspects of the brand itself (game scripts, novels, comics, movies, etc.) while also overseeing its continued development across various media, as well as licensing and merchandising.


Michael Renaud

PITCHFORK

Michael Renaud is the Vice-President and Creative Director of Pitchfork, music’s most trusted voice. He oversees the day-to-day operations of the organization, and most specifically, the team that visualizes the website on a day-to-day basis, in addition to their two festivals in Paris and Chicago, and their quarterly print publication, The Pitchfork Review. The design of such endeavours has led to many Webby awards, the 2014 Society of Publication Designers’ Brand of the Year award, a National Magazine Award for digital excellence, a spot on Advertising Age’s Creativity 50 list, and AIGA’s Corporate Design Leadership Award. Michael has interviewed countless designers on his live talk show The Show ‘n Tell Show, and has spoken on the subject of design inspiration all around the world.


Mariouche Gagné

HARRICANA

Mariouche Gagné was born in the First Nations village of Loretteville in 1971. Having attended Montréal’s Lasalle College in fashion design, Mariouche went on to complete a Master’s Degree at the Milan Domus Academy during which she also represented the Academy internationally in Japan. Inspired by polar bears and Inuit legends, her early work with fur was praised and earned her several opportunities, leading to the creation of Harricana in 1997. Only three years later, the Montréal-based “eco-luxury” company started exporting to Europe and elsewhere. Today, Harricana generates 50% of its sales outside of Canada. It has recycled over 50,000 fur coats—400 metric tons of refurbished fur—and turned them into brand new creations. It is estimated that close to half a million animals’ lives were saved in the process.

Arnaud Granata

INFOPRESSE

Arnaud is Publisher at Infopresse, a Québec media group specializing in marketing, advertising, and the internet. He is the creator of the radio-documentary series 30 secondes pour changer le monde (30 seconds to change the world) on Télé-Québec, which explores twelve social issues and the unique communications challenges they face. He reports regularly on issues relating to brands and the media for Medium Large, hosted by Catherine Perrin on Ici Radio-Canada Première and is also a frequent television commentator on consumer affairs, media, and social trends. He is the co-author of Tout ce que les publicitaires ne vous disent pas (Everything advertisers won’t tell you), published by Éditions La Presse in April 2015.


Megan Jones

INDIE THINKING

Megan Jones has extensive experience in communications and technology. As a story strategist and producer, Megan focuses on clear, directed content monetization by uniting content and commerce with efficient technology and processes. As one of the early female tech entrepreneurs, Megan founded and ran Lokion, a commerce, content, and user experience design company. Lokion clients included FedEx, Hilton, Nokia, Hewlett Packard, Scripps Network, the National Civil Rights Museum, John Grisham, and more. She also co-produced Shake it – a modern Polaroid love story, a radio documentary that looks at how we connect and make art through instant photography, from Polaroid to Instagram. Megan has discussed multimedia and audio storytelling tools as a guest lecturer at the Knight Digital Media Center at UC Berkeley, and is currently a mentor at Matter, a design-thinking accelerator for media startups.


Nicolas Rodelet

LABO DE L’ÉDITION

In 2005, Nicolas Rodelet co-founded the interactive design studio Nokinomo, following a fifteen year career as a multi-media designer, producer, and project-leader in the gaming and software industry. He spent five years developing Nokinomo, during which time he cultivated his entrepreneurial passion for innovation and creative industries. In 2011, Nicolas joined Paris & Co., the economic development and innovation agency for the City of Paris. As part of Paris & Co., he helped create and launch Labo de l’édition, a space dedicated to mentoring and fostering new collaborations between young innovative start-up companies and publishing industry professionals.

Arnaud Granata

INFOPRESSE

Arnaud is Publisher at Infopresse, a Québec media group specializing in marketing, advertising, and the internet. He is the creator of the radio-documentary series 30 secondes pour changer le monde (30 seconds to change the world) on Télé-Québec, which explores twelve social issues and the unique communications challenges they face. He reports regularly on issues relating to brands and the media for Medium Large, hosted by Catherine Perrin on Ici Radio-Canada Première and is also a frequent television commentator on consumer affairs, media, and social trends. He is the co-author of Tout ce que les publicitaires ne vous disent pas (Everything advertisers won’t tell you), published by Éditions La Presse in April 2015.


Margot Atwell

KICKSTARTER

Margot Atwell is a Publishing Outreach Lead at Kickstarter, where she helps authors and publishers use the site to build communities and find support for their creative projects. Previously, Margot was Publisher at Beaufort Books, an independent publisher of fiction and non-fiction. Under her leadership, Beaufort published four national bestsellers, including Hide!!! by Jeff Foxworthy, If I Did It by the Goldman Family, and a new edition of I’m Dancing As Fast as I Can by Barbara Gordon, along with many award-winning books. Margot’s writing has been published in The Huffington PostMoviefonePublishers Weeklyfiveonfive magazine, and Derbylife, among other outlets. Her first book, The Insider’s Guide to Book Publishing Success, was published in February 2013. In 2014, she raised almost $10,000 on Kickstarter to launch Gutpunch Press and fund her second book, Derby Life: Stories, Advice & Wisdom from the Roller Derby World, which was released in 2015.