Exporting to Brazil for Canadian Publishers
Analysts agree that if Brazil continues at its current pace, it could become the world’s fourth largest economic power by 2050.
Brazil’s large and diverse book industry published over 58,000 titles in 2011, over 20,000 of them new releases. Overall sales in 2011 amounted to 2.4 billion dollars, an increase of 7.4% over 2010, and a record 470 million books were sold, up 7.2% over 2010.
Brazilians are reading more books too. Already, 49% of Brazilians read more than they did in 2007. There are 88 million readers in Brazil, roughly half of its current population, and this number could rise considerably in the next few years.
Publisher Miriam Gabbai hosts this webinar exploring the ins and outs of the Brazillian book market, including
- the state of publishing, distribution, and retail
- reading and book buying habits of Brazilians
- the trade, children’s, and education markets for Canadian books
- the fast-growing digital publishing market
- and much more
Miriam Gabbai, owner of Callis, the São Paulo publishing house for children’s books she founded in 1987.