Exporting to China

Free Webinar: Exporting to China

This webinar shows publishers the best strategies to approach the Chinese market for the sale of rights and finished products, as well as how to build and maintain the different partnerships involved in selling books into China.

Take this opportunity to hear what China has to offer as a potential export market for your books.

Topics include:

  • Overview of the book market in China, with a focus on the children’s sector
  • Distribution in China
  • Relationships with agents
  • How to promote your titles as a foreign publisher
  • Promotional and marketing tools
  • The main active players

Your Host

Franco-Canadian, originally from Chengdu China, Xinyi Tan holds a dual Master’s degree in Book Marketing and International Trade with Emerging Countries from Paris University 13, France.

Her work experiences both in China and France, and then in Canada helped Tan develop a multilingual and multicultural background that endowed her with a rather unique expertise.

Tan is currently the representative and consultant of les éditions de la montagne secrète in Québec for foreign rights in China. In the past 10 years, she also acted as a consultant for Livres Canada Books.

Before settling in Montréal, Tan lived in France, where she worked for Les Éditions Larousse as editor and translator. Thanks to the dual expertise she carries from her Master’s degree, she was able to join the agence littéraire Chantal Galtier-Roussel as a literary agent and L’Asiathèque as a project assistant for professional training.

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