Exporting to Germany


Canada Guest of Honour at the 2020 Frankfurt Book Fair

The German book market is an attractive market for international publishers. With many Canadian publishers attending the Frankfurt Book Fair each year, there are many opportunities for Canadian publishers to conduct rights sales. In addition, with a German readership who are fluent in English and often French, there is also much potential for export sales.

Take this opportunity to hear what Germany has to offer as a potential export market for your books with experts Dr. Jessica Sänger, Kathrin Scheel and Anja Mundt in advance of the 2020 Frankfurt Book Fair.

Webinar topics include:

  • Reading and book buying habits
  • Market trends
  • Innovation within the market
  • Fixed book price environment

Your Host

Dr. Jessica Sänger joined the Legal Department of Börsenverein des Deutschen Buchhandels (German Publishers and Booksellers Association) in 2008 as a lawyer and has been in charge of European and international issues in that capacity. In 2011, Dr. Sänger took over the role of Deputy Head of the Legal Department and runs a unit formed in 2016 for European and international affairs at the association.

Expert Panelists

Adult Trade: Kathrin Scheel has over 25 years of experience in the international publishing industry, specializing in rights, marketing and acquisition at Rowohlt, Penguin Books and Schöffling. She has attended fellowships in Amsterdam, Barcelona, Frankfurt, Istanbul, Jerusalem, Krakow, Toronto and has been the guest of several international festivals and book fairs, both as rights director and acquiring editor. Her wide-reaching network in the international publishing industry led to her establishing a foreign rights agency, THIS BOOK TRAVELS.

Children’s Publishing: Anja Mundt has more than 17 years of experience in international rights sales. After receiving her MA in English and German Philosophy from Bielefeld University, Mundt pursued an MA in Publishing at Oxford Brookes University while working as an intern in the Academic Rights Department at Oxford University Press. Upon obtaining her degree in 1999, Mundt took on her first full-time rights job at Walker Books UK. She moved back to her native Germany in 2004 to head the rights and licensing department at Düsseldorf’s Patmos Publishers/Sauerländer Verlag. In 2010, she formed her own licensing agency, which focuses on selling children’s books rights. Mundt also works part-time as a rights manager for Bastei Luebbe AG.

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