L’utilisation du marketing numérique centré sur l’auditoire pour augmenter les ventes à l’étranger
Join host Jonathan Nicolas for a webinar on digital marketing and book discovery in international markets. Learn how to increase discoverability and impact in key international markets and make more global sales.
Topics will include:
- Understanding the marketplace and new opportunities
- The digital marketing process
- Gathering, analyzing and using consumer data
- Ongoing measurement and optimization
- Key marketing channels
- Title metadata optimization
- Author/brand optimization
- Global book marketing strategies and best practices
- Key tools and resources
- And much more!
This practical, hands-on webinar is designed to provide you with the tools and tactics to improve and grow your international digital marketing activities.
This live webinar is followed by an interactive Q&A period with the host.