L’utilisation du marketing numérique centré sur l’auditoire pour augmenter les ventes à l’étranger


This webinar is in French. An English webinar, presented by Peter McCarthy and Mike Shatzkin is available.

Join host Jonathan Nicolas for a webinar on digital marketing and book discovery in international markets. Learn how to increase discoverability and impact in key international markets and make more global sales.

Topics will include:

  • Understanding the marketplace and new opportunities
  • The digital marketing process
  • Gathering, analyzing and using consumer data
  • Ongoing measurement and optimization
  • Key marketing channels
  • Title metadata optimization
  • Author/brand optimization
  • Global book marketing strategies and best practices
  • Key tools and resources
  • And much more!

This practical, hands-on webinar is designed to provide you with the tools and tactics to improve and grow your international digital marketing activities.

This live webinar is followed by an interactive Q&A period with the host.

Watch a recording of this webinar

Download the presentation