Print-on-Demand: A Tool for Export? (French webinar)
Join us for a webinar offering key insights into Print-on-Demand (POD) as an export tool for Canadian publishers, hosted by advisor and researcher, Stéphane Labbé.
In combination with other strategies, print-on-demand can prove to be an effective tool for export development. Indeed, POD can make an entire catalogue of titles available in foreign markets without having to make advance inventory investments.
Designed to provide concrete information for Canadian publishers who seek to better access international markets at lower costs, this webinar will:
- Define and delimit what POD means
- Outline reasons for using POD
- Explain how POD works, including
- The POD process from publisher to consumer
- What has changed over the last 10 years
- Possible partnerships
- Describe the advantages of POD
- Outline some of the challenges of POD
- Discuss the future of POD
- Provide advice on preparing to use or getting started with POD
This practical, hands-on webinar will provide publishers with the knowledge to help them increase global presence and sales using this unique export technology.
Stéphane Labbé, PhD is a strategic advisor and researcher focusing on culture and communications. Since 2013, he has helmed a company that specializes in consulting, research and publishing, and as such he works with Canadian and European publishing companies, as well as ministries and professional associations in Canada. He has headed a number of publishing companies and conducted research in the culture and communications sector. Stéphane teaches in the DESS (Graduate Diploma in Advanced Special Studies) program in publishing at the Université de Sherbrooke, in the DESS program in digital publishing, and at the École de bibliothéconomie et des sciences de l’information (School of Library and Information Sciences) at the Université de Montréal.
Watch a recording of this webinar in French