Print-on-Demand as an Export Tool


Print-on-demand (POD) offers publishers the flexibility and control to print smaller quantities of books on an as-needed basis. With POD, publishers can print locally all over the world, saving on expensive shipping and frustrating time delays. POD can be used to print entire print-runs or one book at a time depending on your needs. With several POD providers all over the world Canadian publishers can better access international markets at lower costs, increasing global presence and sales.

In this webinar, you’ll learn from industry experts, Mark Leslie Lefebvre, POD specialist, and Stéphane Labbé, expert on exporting books and host of the French POD webinar, on issues such as:

  • POD as a tool for international sales
  • How POD is already being used by publishers
  • How to identify potential using POD
  • Examples of partnerships with booksellers
  • The pricing and economics of POD
  • Quality, look and feel of POD books
  • POD distributors and wholesalers
  • Difference between POD and short run digital printing
  • POD set-up requirements
  • POD and discoverability

As a live participant in this webinar, you’ll also benefit from a question and answer session with Mark Leslie Lefebvre, a great opportunity to ask questions specific to your business.

Your Host

Mark Leslie Lefebvre

Mark is a writer, editor and bookseller. From 1993 until 2006 Mark worked for Indigo Books and Music, Inc. in various roles and regions. In August 2006, Mark retired from Indigo and began working at Titles, McMaster University’s bookstore. After five years at McMaster and successfully implementing an Espresso Book Machine into the Titles bookstore, Mark moved on to new challenges which included consulting work within the book industry. In October 2011, Mark followed a passion that began as he toiled in the POD realm and became Director of Self Publishing & Author Relations for Kobo, a global ebook retailer that originated in and still operates its head office out of Toronto.

Mark has also worked part time with University of Toronto Bookstore, assisting them with their growing Espresso Book Machine and Print-on-Demand business, and he currently sits on the board of directors for BookNet Canada and is a past president of Canadian Booksellers Association. As an active member of the book industry (both as a bookseller and writer), Mark regularly speaks at conferences, conventions and workshops about books, writing, publishing and the use of Print-on-Demand technology.

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