Trade Mission to Shanghai – China


Livres Canada Books is planning a trade mission to Shanghai in order to evaluate this market’s potential for Canadian publishers. The information gathered during this mission will help steer Livres Canada Books’ programs and services.

The delegation will consist of up to 10 Canadian children’s book publishers representative of the industry and active in the Chinese market. Delegates will meet with selected Chinese publishers and potential partners in order to extend their overview of this market in advance and during the China Shanghai International Children’s Book Fair.

Delegates’ Responsibilities

The delegates will be expected to attend the preparation meetings and be adequately prepared for the trade mission. After the trade mission, each delegate will be required to contribute to a mission report and to contribute to a webinar in order to share the experiences gathered with publishers who were not able to participate in the mission.

Mission Period

Available financial support is tied exclusively to activities conducted by the delegates between November 14-18, 2017. A complete program of the trade mission will be available in November 2017.

Delegates of the mission should use the FRMAP program to cover their travel expenses.  Each eligible delegate will be allocated one additional event and delegate to their 2017-2018 FRMAP Contribution Agreement for five days spent on the mission. Please refer to the 2017-2018 FRMAP guidelines for more details.

Application Procedure

Trade Mission to Shanghai – China Guidelines

Trade Mission to Shanghai Report