Using Audience-Centric Digital Marketing to Drive Global Sales


Join hosts Peter McCarthy and Mike Shatzkin for a webinar on digital marketing and book discovery in international markets. Learn how to increase discoverability and impact in key international markets and make more global sales.

Topics will include:

  • Understanding the marketplace and new opportunities
  • The digital marketing process
  • Gathering, analyzing and using consumer data
  • Ongoing measurement and optimization
  • Key marketing channels
  • Title metadata optimization
  • Author/brand optimization
  • Global book marketing strategies and best practices
  • Key tools and resources
  • And much more!

This practical, hands-on webinar is designed to provide you with the tools and tactics to improve and grow your international digital marketing activities.

This live webinar is followed by an interactive Q&A period with the host.

Please note that this webinar will be offered in French by host Jonathan Nicolas on December 10, 2014.

Your Hosts

Peter McCarthy is a multi-channel marketer and digital strategist with more than 15 years experience in publishing. A former VP of Marketing Innovation for Random House and VP of Penguin Group (USA) Online, he leads Logical Marketing’s efforts to help our clients define and realize their marketing and overall business strategies. He has worked with stakeholders across the publishing value-chain, including authors, agents, marketing and advertising agencies, social networks, physical and digital retailers, software developers and service providers, and, of course, publishers. He frequently writes, speaks, teaches, and comments on the latest developments in trade publishing, technology, and marketing.

Mike Shatzkin is a widely-acknowledged thought leader about digital change in the book publishing industry. In his more than 50 years in publishing, he has played almost all the roles: bookseller, author, agent, production director, sales and marketing director, and for the past 35 years, consultant. He shares his insights about how the industry functions and how accommodates digital change at his Shatzkin Files blog.

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